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Primary Faculty Advisor

Sandra M. Leonard

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Individual Presentation

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We are accustomed to seeing advertisements that value beauty and perfection in what they attempt to promote and/or sell to the viewing audience. However, Burger King, in one particular advertisement, attempts to show beauty in something that is inherently not beautiful, being a moldy hamburger.

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

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The Beauty in Irony: An Analysis of a Burger King Advertisement

We are accustomed to seeing advertisements that value beauty and perfection in what they attempt to promote and/or sell to the viewing audience. However, Burger King, in one particular advertisement, attempts to show beauty in something that is inherently not beautiful, being a moldy hamburger.