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Creative Commons Attribution-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-No Derivative Works 4.0 License.


In early 1900’s America, the advent of cars became a strictly masculine escapade, and women were deemed unable to drive. By the time females finally earned the right to drive, they faced questioning from the men they displaced. From the days when there were no roads leading up to the 1950’s, cars became household appliances for stay-at-home wives. Advertising shifted to promoting limited female empowerment; enough to entice them to buy cars without making them too independent. Looking at texts written by women and men alike from the early invention of cars up to 1960’s, an objectification of women happens in the way men write women and the way women are forced to write.